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Casper vs Amore Beds

Foam Vs. Hybrid

Casper’s 100% foam mattress is compiled of different layers of polyurethane foam. All-foam mattresses are created for the mass production and do not provide the personalized support that individual coils can provide. This ends up resulting in inadequate foam distribution which results in bad motion transfer control. Even Casper’s superior quality bed mattress stays with an all-foam style. This means that their best offering still falls victim to the faults explained above.
In comparison, The Amore Beds bed mattress is an advanced hybrid of graphite-infused memory foam and separately enclosed 4″ coils. Amore Beds’ 4″ coils react individually to a sleepers motions throughout the night, offering exceptional assistance throughout their whole body. Due to the fact that each coil is individually enclosed, Amore Beds’ bed mattress carefully responds to any change of sleeping position, flawlessly adapting to the contours of an individual’s body no matter their age, weight or height. Amore Beds’ isolated movement innovation also ensures partner disturbances are minimized.

 

Casper Mattress Marketing Strategy

Single Vs. Multi Option Firmness

When in the market for a mattress that fits your sleeping preferences perfect, not all companies will have the ability to offer more than one option to meet your needs. Unfortunately, with popular brands such as Casper, you’re out of luck. Casper has focused their efforts on a single mattress trying to balance everyone’s requirements into one firmness. Because sleeping preferences are so personal, this simply does not work for everybody. The Casper Mattress is extremely comfortable and of high quality, but being mass produced means less personalized options compared to Amore Beds’ Mattresses.

Casper Mattress Marketing Strategy

At Amore Beds, their vision when creating a bed mattress was to give as many people as possible the best sleep of their lives. They weren’t interested in taking any faster ways, which is why they established their mattress with 3 firmness choices; soft, medium and company. By having 3 firmness alternatives, they’re able to efficiently cater for all sleepers, further personalizing your sleeping experience.
To take things an action even more, they’ve even established an unique double firmness mattress. Their double firmness mattress is best for couples who sleep differently and desire their bed mattress customized to them. Hard/ soft? Medium/ hard? Medium/ soft? The choice is yours. To discover exactly what firmness would fit your needs best, take our handy test, offered here.
Performance Fabric Options:
At Amore, they think the bed mattress you sleep on is just as good as the materials on top. That’s why they opt for the best. Their bed mattress is topped with a natural wool layer, sourced directly from New Zealand. This sits nicely under their hypoallergenic organic cotton material. For those of you who are looking for a more healing sleep, they likewise provide a therapeutic, copper-ion instilled bamboo material. Naturally anti-bacterial, copper is known to enhance the look of skin and assists with your body’s natural recovery procedures.